Atlantis Bahamas / The Discovery of a Lifetime
With so many awe inspiring moments at Atlantis, there's a lifetime of experiences to keep bringing you back. With this insight the campaign, The Discovery of a Lifetime, was born. The campaign rolled out in a cross-media experience with broadcast video, social, digital and print in prominent publications including Elle, Vanity Fair and Travel & Leisure.
Atlantis, Paradise Island is an established resort with over 25 years of brand prestige. To celebrate their 25th anniversary year they underwent extensive modernizations and looked to showcase these updates in a new 360 brand campaign and reclaim their icon status as the premier destination synonymous with the Bahamas.
AGENCY: ZAMBEZI
CREATIVE DIRECTION: GAVIN LESTER
ART/COPY DIRECTION: JULIE SOLURI, LAURA LAPHAM
DESIGN/ART DIRECTION: ANNA STARK
