Evolving Zambezi: From Sports Niche to Creative Powerhouse

Named after the only shark that thrives in both salt and freshwater, Zambezi originated as Kobe Bryant’s personal sports marketing firm. Just as the Zambezi shark is defined by its adaptability, the agency needed a brand identity that could pivot effortlessly between its high-intensity sports roots and its maturing, multi-disciplinary portfolio.

We refreshed the brand by leaning into the tension between athletic intensity and agency maturity. By pairing a vibrant, expanded palette and sharp "athletic" geometries with thoughtful editorial layouts, we created a system that thrives across industries. The result is a visual language that retains its competitive edge while projecting the polished authority of a modern creative powerhouse.

AGENCY: ZAMBEZI

DESIGN DIRECTION: ANNA STARK

DESIGN: SHELBY NORMAN, JONNé PRATT