Anytime Fitness / Brand Refresh
Anytime Fitness reinvented how it helps members: from offering convenience to providing 360° health coaching. We evolved their brand to boldly declare this change in modern, energizing ways that connected with people.
AGENCY: COLLE MCVOY/10 THOUSAND DESIGN
DESIGN DIRECTION: Diana Quenomoen, Anna STark
COPY/creative direction: Mark Andersen
