Cub Cadet / Essence de Lawn

For those who love to lawn, winter is a lonely season. Enter Essence de Lawn by Cub Cadet, a fresh-cut-grass scented self-care kit that nourishes your lawn-loving soul. Through a potent combination of creative, PR and design, we captured the hearts of fans, the media and influencers on Valentine’s Day and kept their brand love alive during the off season.

AGENCY: COLLE MCVOY/10 THOUSAND DESIGN

DESIGN DIRECTION: Anna STark, Matthew Ulstad

COPY/creative direction: Danny walsh