Invisalign clear aligners upended the teeth-straightening industry with its innovative technology. When it came to reimagining Invisalign’s identity, we developed a look and feel that reflects its transformative ethos. An unexpectedly bold global design system shed category conventions and signaled the beginning of a new era of forward momentum for Invisalign.
AGENCY: Colle mcvoy/10 thousand design
Design direction: Jen Orth/Diana Quenomoen
Design/Art Direction: Anna stark/Matthew Ulstad/Annie Tyner
