Minnesota United FC: Welcome to Loonesota

To help launch Minnesota United’s 2020 season, we designed a campaign style guide and toolkit to bring the MNUFC brand to life across every channel, including print, social, digital, outdoor, video, radio and wearables. The new campaign, Welcome to Loonesota, gives people a window into the world of Minnesota United fandom and culture while inviting them to join the fun. The design system builds off last year’s work to reflect the new message.

AGENCY: COLLE MCVOY/10 Thousand design

creative Direction: John neerland

design direction: diana quenomoen

Design/art direction: Anna stark

copy/art direction: danny walsh