Explore Minnesota Tourism: ’Sota Pop

When Super Bowl LII came to town, Explore Minnesota Tourism had to show winter travelers that Minnesota is more than cold; it’s cool. So, we created ’Sota Pop, an interactive pop-up experience showcasing all of Minnesota’s seasons and regions. With an Instagram-friendly design and the help of local artists, ’Sota Pop became the brightest and most shareable experience of the big game.

AGENCY: COLLE MCVOY/10 thousand design

creative direction: John Neerland

Design Direction: Michael Seitz

design/Art direction/production: Anna stark

Copy/Art direction: Danny Walsh