Polaris: Brand Identity Refresh

Polaris is a global Powersports leader with a diverse and ever-growing portfolio of snowmobile, on-road and off-road sports vehicles. Through a brand audit and refresh, we revived the essence of the company’s adventurous heritage and provided consistency across the Polaris identity and its best-in-class brands.

Agency: Olson

Design Direction: Joe Monnens/Sean Cooley/Andrew Voss

Design: Anna stark/Jacob Boie