Polaris / Brand Identity Refresh

Polaris, a global leader in Powersports, boasts a diverse and expanding portfolio of snowmobiles, on-road, and off-road vehicles. Through a comprehensive brand audit and refresh, we revitalized the spirit of Polaris' adventurous heritage, creating a cohesive identity that unifies the company and its best-in-class brands.

Agency: Olson

Design Direction: Joe Monnens/Sean Cooley/Andrew Voss

Design: Anna stark/Jacob Boie