Target / Speedo Retail Design
We partnered with Target Creative to reimagine and elevate the Speedo aisle as a premium brand destination. While Speedo is known for performance, we tailored the presentation to Target guests by focusing on the joy of family fun in the water.
AGENCY: COLLE MCVOY/10 Thousand design
Design Direction: Sam soulek, dustin yerks
Design/art direction/merchandising strategy: Anna stark
copy: Hojo Willenzik
illustration: D’ara Nazaryan
