Minnesota United FC: Scarves Up Campaign System

The construction of Allianz Field marked the biggest moment in Minnesota United’s history. It was our job to build a brand campaign worthy of the occasion. We bottled up the boisterous energy of match day and the irreverent nature of Minnesota United fans into a versatile design system. The final product was thoughtfully crafted to reflect the fan culture, not to change it.

AGENCY: COLLE MCVOY/10 Thousand design

creative Direction: John neerland

design direction: diana quenomoen

Design/art direction: Anna stark/jack treacy

copy/art direction: danny walsh