Target: OTC Retail Design

Target’s mission is to create exceptional guest experiences. To help fulfill this mission, Target tasked us with reimagining the over-the-counter healthcare department signage. Through the use of simple language and minimalistic Swiss inspired icons, we helped declutter the healthcare retail space.

AGENCY: colle mcvoy/10 thousand design

design direction: Ed Bennett/Michael Seitz

Design: ANNA stark/Lydia Bickal