Invisalign: Go Beyond

Real doctors. Real stories. Real emotion.

How do you convince dentists to move teeth? Inspire them with those who already do. This global campaign goes beyond standard testimonials to get to the heart of what drives these doctors: competitiveness, compassion, artistry and so on. Connecting these motivations to their personal passions captures the human side of dentistry like never before. And the dynamic portraits are a welcome break from cliché clinical photography that dominates the category.

AGENCY: COLLE MCVOY/10 Thousand design

creative Direction: Michelle Cherland

Design/art direction: Anna stark

copy/art direction: danny walsh